Renaissance of Shopping Malls Shopping malls or shopping centers are entities which form a unified shopping experience by connecting multiple retail shops under one common building. The shops inside the centers are connected by walkways which enable
Pop-up shops: genius or a complete waste of time? Adulthood is a routine. When you ask people about the perceived duration of their lifetimes, they will tell you it seems like time is passing faster the older they get. One of the
Airports: a retailer's dream come true Our lives have a tendency to accelerate as time goes on. Everyday things like cleaning, cooking, commuting, work, spending time with family and friends all need their allotted time-slot. When people stop being
Bulletproof experiments in retail spaces As part of our series on how organizations can lead their store optimization projects to success, we will now explore how to run experiments and validate their results. Innovate or perish A retailer
Hidden advantages of in-store retail analytics solutions With the exponential progress of electronic technology and machine learning computer vision algorithms, the price of retail analytics solutions becomes lower and lower. However, the underlying cost of the sensors (cameras) and algorithms
Bust retail queue times using StoreDNA Nobody likes to wait. In retail spaces, waiting (and queuing) arise when demand surpasses supply: the demand of shoppers to pay for bought items surpasses the number of staffers working at checkouts the
How to measure shopper product engagement Of all the shopper funnel steps, product engagement is the one in which the product is under the brightest spotlight. If the goal of shopping is to buy a product then product engagement
customer behavior Retail Bounce Rate Bounce rate is a metric traditional for web analytics and new in the context of physical retail stores. Google Analytics defines bounce rate as "a single-page session on a website". However,
Measuring store window effectiveness Store windows or shop windows are parts of stores used primarily to convince people to enter the store. However, they have different functions: Notify about promotions/sales inside the store Display and emphasize
Retail staff optimization using StoreDNA ActionBoard Various industries, various staff roles, but one thing is for certain: having the right number and profile of staff workers in your store will help increase sales KPIs: conversion, average sell price and
offline analytics The ultimate guide to choosing the right people counter for your store Why should I use a people counter? In-store conversion is one of the most important KPIs leading retailers use nowadays to determine the efficiency of their stores. Using only sales data is not
