gamification Gamification in Retail - Discovering new realities Games have always been a big part of our lives. No matter our age or culture, we all indulge in some form of play, whether aware or not. Take for example activities as
retail VENTURING WITH RETAIL & SHOPPING: OUR 5 FAVORITE ENTREPRENEURIAL LESSONS The journey of creating a product or a service is a long one. And whether you are B2B or B2C, there are some lessons you will have to learn along the way. Luckily,
circular fashion You want long-term customer relationships? Circular fashion might be the solution If there is one thing that is true about the retail industry and the fashion world, it is that it is ever-changing. Largely influenced by factors like social media, IoT and sustainability, the
Want to encourage impulse buys? Creativity is the tool Impulse buying is one of the greatest sources of potential for brick and mortar stores that seek to improve their shopability and increase revenue. As reactions to external triggers, these unplanned decisions to
Fitting rooms are transforming retail, and this is how you can benefit Adidas has just launched the most digital store ever on Oxford Street and their interactive fitting rooms attract a lot of attention: whether through RFID technology that gives shoppers all the product information,
Telecom Stores: a Guide for Improved Shopability The telecom industry is going through a transitional phase. With high customer expectations for exquisite fast service and the absolute harmony of the offline and online experience, their needs call for our attention
What makes department stores successful? Tactics you need to start implementing Offering a range of consumer goods, department stores have been the main High Street allurement for centuries. Recently, however, many big-box stores that once attracted crowds of enthusiastic shoppers close locations or file
male and female shopping behavior Unlocking Shopper Behavior: Men Hunt, Women Gather The fact that women love to shop is no novelty. We enjoy browsing for clothes, trying out multiple outfits and we can tirelessly hop from one store to another with the aim of
