Introducing AIMs: Optimise staff, assortment and space Periodic system of retail performance elements (Actionable Insights Maps) There are many definitions of shopping. The most common description says that Shopping is an activity in which a customer browses the available goods
The death of the automotive retail. Not yet. "Ten years from now, all car dealerships will be closed." "The Death of traditional automotive retailing" "Automotive retail is simple: go digital or go bust" If you
[Shopping] Time is on our side. Yes it is. If you would ask 100 retailers what is the most important metric they track on the daily level, 99 of them would shoot: "conversion". When you would ask them what is
ShopperBag: The Art of Winning Every Consumer It was 2002. Oakland Athletics baseball team and its general manager Billy Beane were facing a difficult challenge. How to win in an unfair game? At that time, baseball was all about the
What Excuses are Brick-and-Mortar Retailers still making in 2016? In 2015, E-commerce growth outpaced in-store growth by nearly 5 to 1. In the US, Black Friday sales decreased by 11.9% compared to 2014. The forecast is looking gloomy for physical retailers
You know how much money you win, but do you know how much money you lose? A full understanding on how to improve the Shopability of your store is easier than before when we were only able to get simple people counter information. Now retailers are able to track
actionable insights Introducing the Actionboard Over the past months I’ve been writing on what you can measure, what you should measure and why you should measure. But how do we actually get insights out of all these
Shopping windows wide shut! For decades everyone states with such confidence that “sex sells”. But, does it really? It seems as though this is a rule of thumb, because everyone is saying so and big brands are
Marko Bokulic Retailers Smarten Up On Behavioral Science! If you are in the business of selling, you better know your customers, what drives behavior. Sounds logical, but how come only one retailer I met so far is truly into the science