return policy The hidden potential of in-store returns Experimenting with fashion has never been this easy: shoppers can effortlessly buy piles of clothes, try out multiple items, and return anything that does not fit in just a few steps. With the
gamification Gamification in Retail - Discovering new realities Games have always been a big part of our lives. No matter our age or culture, we all indulge in some form of play, whether aware or not. Take for example activities as
retail VENTURING WITH RETAIL & SHOPPING: OUR 5 FAVORITE ENTREPRENEURIAL LESSONS The journey of creating a product or a service is a long one. And whether you are B2B or B2C, there are some lessons you will have to learn along the way. Luckily,
circular fashion You want long-term customer relationships? Circular fashion might be the solution If there is one thing that is true about the retail industry and the fashion world, it is that it is ever-changing. Largely influenced by factors like social media, IoT and sustainability, the
Want to encourage impulse buys? Creativity is the tool Impulse buying is one of the greatest sources of potential for brick and mortar stores that seek to improve their shopability and increase revenue. As reactions to external triggers, these unplanned decisions to
Fitting rooms are transforming retail, and this is how you can benefit Adidas has just launched the most digital store ever on Oxford Street and their interactive fitting rooms attract a lot of attention: whether through RFID technology that gives shoppers all the product information,
Telecom Stores: a Guide for Improved Shopability The telecom industry is going through a transitional phase. With high customer expectations for exquisite fast service and the absolute harmony of the offline and online experience, their needs call for our attention
What makes department stores successful? Tactics you need to start implementing Offering a range of consumer goods, department stores have been the main High Street allurement for centuries. Recently, however, many big-box stores that once attracted crowds of enthusiastic shoppers close locations or file
male and female shopping behavior Unlocking Shopper Behavior: Men Hunt, Women Gather The fact that women love to shop is no novelty. We enjoy browsing for clothes, trying out multiple outfits and we can tirelessly hop from one store to another with the aim of
book Coming soon: Shopability Book Announcing Shopability For Profitability, a book which will discover how retailers can hear and react on the voice of shoppers. In this book we will investigate the causal relationship between shopper behavior and
shopability Five Imperatives For Retail Decision-Making Platforms Of late, we have seen retailers adopt retail analytics platforms to help inform core decisions. For these systems to succeed, retailers must painstakingly align internal resources with platform features and implementation processes. That
shopability Psychology of (Retail) Spaces Five years ago when we started the StoreDNA (ex-Monolith) journey by placing sensors on digital advertising screens, we were also working hard to optimize the experiences of our customers’ websites. It remains a
The road to responsive retail Welcome to the world of the connected shopper. People are integrating offline and online shopping journeys more and more, and demanding flawless experiences whenever and wherever they are. As a result, retailers must
Renaissance of Shopping Malls Shopping malls or shopping centers are entities which form a unified shopping experience by connecting multiple retail shops under one common building. The shops inside the centers are connected by walkways which enable
shopability We will never stop shopping Transaction. You go to the store and search for a memory card for your camera. You spend twenty minutes searching, deciding, and talking to a salesperson about which speed you need. You feel
Pop-up shops: genius or a complete waste of time? Adulthood is a routine. When you ask people about the perceived duration of their lifetimes, they will tell you it seems like time is passing faster the older they get. One of the
Airports: a retailer's dream come true Our lives have a tendency to accelerate as time goes on. Everyday things like cleaning, cooking, commuting, work, spending time with family and friends all need their allotted time-slot. When people stop being
Bulletproof experiments in retail spaces As part of our series on how organizations can lead their store optimization projects to success, we will now explore how to run experiments and validate their results. Innovate or perish A retailer
Hidden advantages of in-store retail analytics solutions With the exponential progress of electronic technology and machine learning computer vision algorithms, the price of retail analytics solutions becomes lower and lower. However, the underlying cost of the sensors (cameras) and algorithms
Bust retail queue times using StoreDNA Nobody likes to wait. In retail spaces, waiting (and queuing) arise when demand surpasses supply: the demand of shoppers to pay for bought items surpasses the number of staffers working at checkouts the
How to measure shopper product engagement Of all the shopper funnel steps, product engagement is the one in which the product is under the brightest spotlight. If the goal of shopping is to buy a product then product engagement
customer behavior Retail Bounce Rate Bounce rate is a metric traditional for web analytics and new in the context of physical retail stores. Google Analytics defines bounce rate as "a single-page session on a website". However,
Measuring store window effectiveness Store windows or shop windows are parts of stores used primarily to convince people to enter the store. However, they have different functions: Notify about promotions/sales inside the store Display and emphasize
Retail staff optimization using StoreDNA ActionBoard Various industries, various staff roles, but one thing is for certain: having the right number and profile of staff workers in your store will help increase sales KPIs: conversion, average sell price and
offline analytics The ultimate guide to choosing the right people counter for your store Why should I use a people counter? In-store conversion is one of the most important KPIs leading retailers use nowadays to determine the efficiency of their stores. Using only sales data is not